Summer is often the busiest period for any merch company, with so many artists on tour or making festival appearances.
Here at FOH it was as busy as you’d expect, and we added plenty of miles to our travels while curating, supplying or producing a variety of merch for a number of artists.
As company owners we don’t often head out on the road these days, except for some clients who are close to our hearts, and both Katrina and Paul headed out on the road with two very different major projects.
After attending Great Escape Festival in Brighton, and seeing some fantastic new and emerging artists such as Ellis D, Paul immediately left for Amsterdam, where are rather more established artist was at the Ajax football stadium for ten shows.
Stadium shows provide significant challenges, not least the size of the site, the scale of the project, and the need to deliver the right service. With an artist such as Hary Styles, selling so much merchandise at every show, the demands are even greater. A few weeks, many sales, and a successful stadium operation, Paul was very glad to head back home and pick up operational tasks here in the UK office.
The other major project was looking after all on site operations for Fanatics US on their WWE project across Italy, including a pop-up store and 4 live shows. Katrina looked after the store project in Turin, maintained appropriate client relations, and added a few more Italian shows before heading home. There were some minor challenges with customs, but nothing we couldn’t handle, and the project was a great success.
Large projects always provide unexpected challenges, but our on-site consultancy, and many years experience delivering the largest events, ensure the merchandise operation will always stay on track, regardless of the slings and arrows circumstance might launch along the way.
