Tag: WWE

Summer 2026

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Summer is often the busiest period for any merch company, with so many artists on tour or making festival appearances.

Here at FOH it was as busy as you’d expect, and we added plenty of miles to our travels while curating, supplying or producing a variety of merch for a number of artists.

As company owners we don’t often head out on the road these days, except for some clients who are close to our hearts, and both Katrina and Paul headed out on the road with two very different major projects.
After attending Great Escape Festival in Brighton, and seeing some fantastic new and emerging artists such as Ellis D, Paul immediately left for Amsterdam, where are rather more established artist was at the Ajax football stadium for ten shows.

Stadium shows provide significant challenges, not least the size of the site, the scale of the project, and the need to deliver the right service. With an artist such as Hary Styles, selling so much merchandise at every show, the demands are even greater. A few weeks, many sales, and a successful stadium operation, Paul was very glad to head back home and pick up operational tasks here in the UK office.

The other major project was looking after all on site operations for Fanatics US on their WWE project across Italy, including a pop-up store and 4 live shows. Katrina looked after the store project in Turin, maintained appropriate client relations, and added a few more Italian shows before heading home. There were some minor challenges with customs, but nothing we couldn’t handle, and the project was a great success.

Large projects always provide unexpected challenges, but our on-site consultancy, and many years experience delivering the largest events, ensure the merchandise operation will always stay on track, regardless of the slings and arrows circumstance might launch along the way.

WWE – Clash in Paris

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It’s been a busy but rewarding week in Paris, at the La Defense Arena and the Westfield Mall. With a WWE store activation and the finalé of the recent WWE European tour, the number of visitors was incredible. A very successful week was made even better by having some of the incredible staff who smiled the entire way through, in spite of the long days and seemingly never ending line of visitors.

Paris seems like a different place since the Olympics, when we here to help deliver Team USA house at the Palias Broignart. There seems to be a more positive mood in the air, even as late summer turns into autumn. Perhaps it’s just helpful being surrounded by great people all week.

Hughes, at the La Defense concession, could not have been more helpful over at the arena, and Pierre, Adrian and the team made it a pleasure to be in the Westfield mall, in spite of the humidity in the store!

As Adrian and I discussed only yesterday, the best thing about this business is the bonding; either by living in each other’s pockets for an intense period, or because of the shared trauma of a difficult production. Thankfully not too much trauma this time around, and I’m very grateful to everyone we’ve worked with this week, US, French, Welsh, and English colleagues, who have made this a lot easier than it could have been.

I’ll be staying in town for another job with UFC at the Accor Arena, but the week spent with some of the best people in Paris will not soon be forgotten. As often happens, one wishes there’d been just a little more time to hang out!